Advert-19590816-SMH,p32

Lemair Sewing Machine Advert - Aug 16, 1959 - Sydney Morning Herald, p32
"This is the earliest Lemair sewing machine advertisement I can find in the records of the Sydney Morning Herald. There are two machines shown, a rebadged Brother Pacesetter and the Lemair Helvetia Free Arm. Would it be drawing too much from this to point out that, whilst the new machine with the glowing description and big photo is described as the 'Lemair Pacesetter', the smaller line drawing, of what is obviously one of their older machines, is described as 'Lemair brings you [the] Helvetia Free Arm; [The] famous Swiss machine'? Have they previously been importing Helvetia machines from Switzerland and this is their first Brother machine from Japan? An identical advert appeared on Sep 15, 1959 - SMH, p.15"

Lemair Pacesetter Advert Text
"From the photograph this would appear to be a Lemair badged clone of the Brother FZ-2 Pacesetter in two-tone finish. I have never seen an example of this Lemair machine online."'''NOW.. WORLD'S MOST AUTOMATIC MACHINE'''

and the world's most amazing value -

UNBEATABLE AT ONLY 89 GNS. £9/9/- dep., 13/3 wkly; LEMAIR PACESETTER; SUPERAUTOMATIC. ZIG-ZAG. FREE ARM

MORE FEATURES THAN MACHINES 25% DEARER The machine that is sweeping America! Glorious two-tone finish with exquisite precision workmanship in every part. Gives you every sewing feature known in the sewing world today - even fascinating loop-and-circle Superautomatic stitches.
 * BUTTONHOLES
 * SEWS ON BUTTONS
 * 3,000 DECORATIVE STITCHES CAN BE DIALED INSTANTLY. "Wishing will make it sew."
 * ZIG-ZAG, STRAIGHT SEWS, BLIND HEMS
 * FREE ARM GIVES YOU FULLEST SEWING RANGE

TURN THIS DIAL for the STITCH YOU LIKE... SEE IT... DIAL IT... SEW IT... absolutely nothing else to do!

CAUSED A SENSATION IN U.S.A. NO CAMS, NO DISCS - NO LESSONS NEEDED

It's unbelievable... Just turn the "Wishing Dial" and you sew the fancy stitch you pick. That's all!! No complex attachments. NO CAMS. The smooth Free Arm gives you all the help you need for repair sewing, darning, mending and dressmaking. The LEMAIR PACESETTER is the greatest advance in sewing scope and value ever offered in Australia, backed with full spare parts service. (Weighs ONLY 17lbs)

Lemair Helvetia Free Arm Advert Text
LEMAIR BRINGS YOU HELVETIA Free Arm

FAMOUS SWISS MACHINE

COMPLETE WITH BUTTONHOLER.

BACKED WITH FULL SPARE PARTS SERVICES

10/6 WKLY. (66 GNS)

TRADE-INS ACCEPTED

Footer Text
RING BW6818 FOR FREE HOME TRIAL OR FULLY ILLUSTRATED BROCHURE. TRADE-INS ACCEPTED

LEMAIR (AUST.) PTY. LTD. 84 PITT ST., SYDNEY. BW6818, BW1043.

Source

 * Reference found from search on the Sydney Morning Herald records in Newspapers.com
 * Free online access to this issue on Google News